The journey
Continues
You only get one lap around the track, and for that, life is about what inspires passion, emotion, and pleasure in a person. Since I was twelve years old, my entire life has been inspired by racing and art. I’m 58 years old now, and not a damn thing has changed.
It all started as a kid with sketching out ideas and putting a paintbrush to them, to where now I do the same exact thing, except my name and my art is known by some of the best athletes in the world. Through all this, I’ve met all walks of life that share the same vibe as me. To me, racing and art is life, and in life you experience it all. I can’t believe the experiences I’ve had throughout my career and I can’t wait for the ones yet to come. Because, man, when it’s all said and done, the only things you truly own in life are your experiences.
I have to thank all the amazing athletes that we have worked with over the years, and welcome the new ones that will become part of our team. From F1 to Indy to NASCAR, Motocross to Enduro to Freestyle, Dirt Track to Road Racing, MTB to BMX and on down the line, we have been fortunate to work with the best in the world. We at TLD appreciate the fact that every day the racers get out there and put it all on the line. They are my motivation to hop out of bed every morning and smile all the way to work!
I am also really fortunate to have such an amazing group of talented designers and dedicated staff working with me. I am thankful every day for the effort they put forth into making the company a successful and interesting place to work. Their dedication and talent has even allowed me to slow down a little and spend more time with my wife and kids.
“WE ARE DRIVEN BY CREATIVE HORSEPOWER, AN INTENSE COMPETITIVE SPIRIT WITH A LOVE FOR RIDING AND RACING. WE HAVE A DEEP PASSION FOR INNOVATION, SAFETY AND PERFORMANCE WHILE ALWAYS EXCEEDING ARTISTIC BOUNDARIES. OUR MISSION IS TO CREATE REVOLUTIONARY SPEED EQUIPMENT FOR THE WORLDS FASTEST RACERS AND ENTHUSIASTS WHILE ENSURING THAT EVERY PRODUCT REFLECTS THE TLD SIGNATURE. OUR INTENSE PASSION FOR THE LIFESTYLE WE LEAD ON AND OFF THE TRACK WILL ALWAYS DEFINE WHAT WE CREATE AND WHY WE CREATE IT. WE HOPE YOU ENJOY THIS PASSION WITH US.”
HISTORY
What began as a hobby of a motocross racing teenager named Troy Lee, painting helmets in his parents garage for his friends, has grown to become recognized as the premier custom helmet paint shop in the world. Troy Lee Designs supplies motocross and mountain bike gear to the world's fastest racers.